Sharkah Chakra - dress to impress shop to inspire.
The ultimate vintage look - The jeans are born out of an obsession with perfection and authenticity. Each pair takes over 250 days to make - hand crafted on the original wooden selvage looms, and hand-dyed using 100% natural indigo. Sharkah Chakra uses traditional techniques to recreate the varying depth and richness of colour of the true vintage denim which is then hand-finished by master craftsmen in Italy. Each pair is unique and creates a look which cannot be replicated.
Sharkah Chakra jeans are the ultimate in desirable denim. The collection has been created to offer a range of looks and styles to suit every occasion. The vintage look and feel of the denim and the timeless quality of the styles means that they only improve with age and will look as good in 10 years time as they do today.
The greenest jeans in the world, Sharkah Chakra is the only luxury denim brand to offer the ultimate denim with zero exploitation of people or the planet. Sharkah Chakra founder Sara Simmonds says, "We want to change things and help people to recognize that beautiful things don't need to be born from ugly practices and that luxury doesn't have to mean exploitation."
For SS08 Womenswear Sharkah Chakra has introduced The Bimala bootcut for the ultimate in relaxed chic. The freedom of the cut is designed to be your all time favourite. The jean rests on the hip, mould to the curve of the thigh and flatters and lifts the behind.
Orcha, the classic straight silhouette continues to be Sharkah Chakra's signature style. This cut is a classic straight silhouette which lengthens the leg and is cut to flatter the curve of the behind. Perfect with heels or turned up at the hem and worn relaxed with Flip-flops or flats. The luxury detailing of the embroided signature peacock on the back pocket and the 9 carat gold rivet are the signature of quality.
The Spring Summer 2008 collection is available in:
Sun baked white: A good fitting pair of white jeans are a summer wardrobe staple and Sharkah Chakra has launched a fashion first, being the only white jean to be 100% bleach free and organic, made using a time old recipe of sun baking, and waiting and waiting until they reach the perfect white.
Lotus Sky: The lotus sky wash is part of Sharkah's vintage collection - the jean is drenched in natural indigo and dried in the Indian sun to create a look and feel of the authentic denim of the 1970's - every pair is unique and cannot be replicated.
Bishali true: Bishali true is the collection's most faded vintage look. The style has been hand scraped and finished with pumice stones to create natural breaks and wear marks to create an authentic looking colour and finish.
A former denim buyer for Harvey Nichols, Sara continues "We have worked with master craftsmen to study every process in minute detail, examined every finish, every dye, cut, button, detail, stitching: we've pushed them all beyond their limits to create a jean which is much more than the sum of its parts. Ask any aficionado, this is literally the ultimate in denim - it's the way high fashion ought to be."
Sharkah Chakra jeans are loved for their flattering fit and green credentials by Denim addicts and celebrities alike.
For more information or to find out more about our mission visit: www.sharkahchakra.com
For all media enquiries please call:
Mark on 07989 345 393 or Sarah on 07831 266268
Or email: SharkahChakrah@firestarcomms.com