press releases
Sharkah Chakra - Launches the ultimate naturally sunbaked white denim
Sharkah Chakra has created what it believes to be the world’s greatest pair of white jeans and a fashion first, launching the first ever white jean to be 100% bleach free.
Made from super soft organic denim and using a time old recipe of sun baking, and waiting and waiting until they reach the perfect white.The white jeans are made the Sharkah Chakra way - born out of an obsession with perfection and authenticity each pair takes over 250 days to make – hand crafted on the original wooden selvage looms, hand-cut and hand-stitched. Sharkah Chakra uses traditional techniques to create the ultimate in desirable and luxurious denim.
May 2008
Sharkah Chakra - dress to impress shop to inspire.
The ultimate vintage look - The jeans are born out of an obsession with perfection and authenticity. Each pair takes over 250 days to make - hand crafted on the original wooden selvage looms, and hand-dyed using 100% natural indigo. Sharkah Chakra uses traditional techniques to recreate the varying depth and richness of colour of the true vintage denim which is then hand-finished by master craftsmen in Italy. Each pair is unique and creates a look which cannot be replicated.
Sharkah Chakra - A World of Handmade Luxury
Sharkah Chakra jeans are an innovative addition
to the world of high fashion. Using only hand made, hand weaved denim, Sharkah Chakra jeans are made from
certified Fairtrade cotton with artisans using a dyeing process that is 100%
natural.
The label combines the traditional craftsmanship and tailoring values
typically associated with luxury houses from a bygone era, with a contemporary,
eco-friendly manufacturing process. With many brands making green claims of
varying degrees of credibility, Sharkah
Chakra – through avoiding harmful AZO dyes and offsetting carbon emissions
- can justifiably lay claim to having created the greenest jeans available in the world of fashion.
Sharkah Chakra - Luxury Fairtrade Denim Label Launches Hand-Woven Autumn/Winter 2007-08 Collection
Sharkah Chakra, a new luxury denim brand made using Fairtrade organic cotton and a completely natural dyeing process, launches its first collection in the UK in September 2007. The jeans are made in villages across southern India by craftsmen that weave the cloth by hand on authentic wooden selvedge looms and use an ancient technique of natural indigo dyeing. By supporting these methods, Sharkah Chakra will revive a virtually extinct craft whilst simultaneously pioneering innovative, luxury denim.